- To create a striking 58 square-metre stand that could accommodate general hospitality, informal semi-private meetings and laptop-based presentations
The Design:
- Cook & Associates focused on combining strong branding and a clear central message, to make the Logica exhibit stand out from its competitors
- The design made strong use of unusual materials, matched to the highest quality finishes and exceptional attention to detail
- The stand incorporated four demonstration points, a corner plasma display, and two dedicated semi-private meetings zones