When Jetcraft asked us to help close out their 60th anniversary year with something unforgettable, we aimed high – quite literally.
With just 4 weeks from brief to delivery, we were tasked with delivering a show-stopping luxury experience to ensure it would be a night to remember. Taking place during the week of the MEBAA Show, the evening was crafted to make waves not only among Jetcraft’s VIP guests, but across downtown Dubai and the wider aviation industry.
Setting the Stage in Downtown Dubai
Hosted at the exclusive rooftop venue Urla, the evening welcomed Jetcraft’s clients, partners and team to a sleek cocktail and canapé reception with panoramic views of the city’s skyline. The location provided us with the opportunity to create a uniquely different experience, elevating their brand story above the clouds (literally) with an awe-inspiring moment on the tallest building in the world- the Burj Khalifa.
Our aim was to capture the attention of party guests and public audiences with a dynamic and immersive experience through the last 60 years of Jetcraft’s luxury quality, expertise and service.
Nicknamed the “Bang on the Burj”, at precisely 10:30pm, the atmosphere shifted. A low jet engine rumble rolled through the venue as the Burj Khalifa lit up with a full Jetcraft brand takeover – an immersive three-minute spectacle celebrating the company’s six decades of expertise, luxury, and innovation.
From dynamic visuals to precision-timed dry fireworks and synchronised audio, we made sure the moment wasn’t just seen, it was felt – by everyone at the event and the crowds gathering in the streets below.
The evening created buzz across the industry and social media becoming one of the standout moments of the MEBAA week. Not only did it underline Jetcraft’s legacy, it amplified their future-facing mindset heading into the new year and beyond.
Because when it comes to brand experiences that make a statement – you don’t just go big, you go sky-high.
