16th February 2023
Technology
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The event industry is constantly evolving, and with each new development comes the opportunity to enhance the visitor experience. Getting your message across increasingly relies on exciting new technologies that encourage interaction. By enhancing how visitors access data, we can improve retention and provide strong attractors.
Object recognition (OR) tables are one of the latest technological advancements in this field, and they are changing the way experiential events are being conducted. Featuring state of the art interactive displays (4K/UHD), object recognition tables use computer vision technology to recognize and respond to physical objects placed on the table’s surface, triggering pre-programmed digital content. The technology behind these tables is based on image recognition algorithms, which use cameras and sensors to detect objects and trigger corresponding actions.
The objects have totally customisable designs and can host a variety of content and information from videos and text copy to interactive games and activities to engage visitors in new and exciting ways.
As a stunningly cool and clever centrepiece, object recognition tables have earned their place as a prime visitor attractor. The beauty of OR tables is their diversity to be applicable to a variety of different environments. Some examples in practice include:
– Nexign @ MWC – enabling visitors to search through Nexign’s product range, order coffees or smoothies to collect at the bar and book meetings with sales representatives to find out more information. The product table drove visitor engagement, taking them further into the Nexign world and encouraging a journey of discovery and linking to the demonstration pods.
– Textron Aviation @ NBAA – showcasing details about TA’s aircrafts. Objects placed on a horizontal touch screen triggered pre-programmed digital content about aircraft stats, videos, volumetric scans and more.
The Benefits?
1. Increased Engagement – providing a hands-on, interactive experience.
2. Enhanced Visitor Experience – unique and innovative way to encourage brand interaction, making their experience more enjoyable and memorable.
3. Improved Accessibility – with the ability to provide content in multiple languages, styles and formats, brand information is more accessible to a wider range of visitors.
4. Increased Data Collection: By tracking visitor interactions with the table, brands can collect valuable data about visitor behaviour and preferences, which can be used to improve future exhibitions.
New technology for the events industry is continuously changing, staying on top of the latest trends and technologies enhances your delegates event experience and keeps them hooked on what’s coming.
Want to find out more? Get in touch with us to see how we can transform your next brand event.