Distance is not the challenge, delivering the human touch is.
While the digital era is slowly taking its place in the global event industry, trade shows are still the main opportunity to network, conduct meetings and showcase a company’s brand to a targeted audience. Due to the temporary postponement and cancellation of these traditional communication channels, the transition to the digital world has been accelerated, kickstarting the world’s biggest communication transformation to date. Virtually overnight, these developments have transformed the way that we live, work and most importantly how we connect withone another.
Anna BrayIntroducing Exhibition 3.0- Building human connections in a virtual world
We are excited to have introduced 2 new employees into the Cook and Associates team throughout March. Adding to our already successful sales team to ensure we continue to create flawless event experiences for both new and existing clients.
As we all face the unprecedented situation with COVID-19, here at Cook & Associates we have put emergency contingency measures in place to ensure that we maintain full support of all our clients through this difficult time. With events all over the world being cancelled and postponed for an indefinite period, our priority is to balance our absolute commitment to client support with keeping our super-skilled and talented set of employees safe and well.
Snow, rain and sunshine were bought to LexisNexis’ annual Customer Advisory Meeting (CAM) in London last month as we delivered our first conference event of the year. With over 200 years of experience, LexisNexis is one of the world’s leading providers of legal, business and risk management information and analytics. From legal research and intelligence to news and media analysis, they enable lawyers to manage work, serve clients and win cases as well as assisting business’ in understanding their market, brands and competition. Their ‘Connected World’ themed event, held on the 27th February, attracted over 200 of its clients from the insurance industry and turned out to be a success in their bid to take their services further across the globe.
Showcasing a brand at an event has proven to be one of the strongest marketing tools to build brand awareness, qualify leads and increase sales. As of 2019, the event industry is worth over $325 billion to the global economy*, with such a huge amount of money being invested it is vital to assess the return on your business’ investment (ROI) in its event stand. Not just to ensure the investment was worthwhile but to look deeper into what elements worked well and what didn’t for future reference.
Over the past 20 years, the digital age has mutated into the gigantic form it is today and has merged itself in the public’s everyday life. In turn, technology has incorporated itself into the brand experience industry too, enhancing exhibits into memorable experiences. It is important to fully understand your brands intentions for the stand, to make sure technology is used effectively. Ensuring the use of technology is innovative, entertaining, educating and relevant on a brands stand is what the team here at Cook and Associates do best.
With Christmas just around the corner and 2019 nearly over, we want to reflect back on what’s been a fantastic year here at Cook and Associates. Over the past 12 months we have expanded, developed and strengthened and we’re looking forward to what 2020 will bring us.
At Cook & Associates we have been working with our clients at Dubai Airshow for over 15 years! Dubai Airshow is one of the largest and most successful Airshows worldwide, showcasing and connecting the latest and greatest in military, general and commercial aviation in the world. As we started out in aerospace and aviation, we were proud to be representing 6 clients at Dubai Airshow this year.
Cook & Associates are proud to announce that we have been selected as the Preferred Supplier at Farnborough International Airshow 2020! The event will be spread over 5 days showcasing both static and flying displays with more than 1,500 exhibitors. Farnborough International Airshow is one of over 20 aerospace and aviation events supported each year by the Cook & Associates team, the appointment reflects our long-standing reputation as a strategic exhibition design and management partner.
Lauren BennettPreferred Supplier at Farnborough International Airshow