Showcasing a brand at an exhibition has proven to be one of the strongest Marketing tools to build brand awareness, qualify leads and increase sales. As of 2019 the exhibition industry is worth over $325 billion to the global economy* with such a huge amount of money being invested, it is vital to assess the return on your business’ investment (ROI) in its exhibition stand. Not just to ensure the investment was worthwhile but to look deeper into what elements worked well and what didn’t for future reference.
Over the past 20 years, the digital age has mutated into the gigantic form it is today and has merged itself in the public’s everyday life. In turn, technology has incorporated itself into the brand experience industry too, enhancing exhibits into memorable experiences. It is important to fully understand your brands intentions for the stand, to make sure technology is used effectively. Ensuring the use of technology is innovative, entertaining, educating and relevant on a brands stand is what the team here at Cook and Associates do best.
With Christmas just around the corner and 2019 nearly over, we want to reflect back on what’s been a fantastic year here at Cook and Associates. Over the past 12 months we have expanded, developed and strengthened and we’re looking forward to what 2020 will bring us.
At Cook & Associates we have been working with our clients at Dubai Airshow for over 15 years! Dubai Airshow is one of the largest and most successful Airshows worldwide, showcasing and connecting the latest and greatest in military, general and commercial aviation in the world. As we started out in aerospace and aviation, we were proud to be representing 6 clients at Dubai Airshow this year.
Cook & Associates are proud to announce that we have been selected as the Preferred Supplier at Farnborough International Airshow 2020! The event will be spread over 5 days showcasing both static and flying displays with more than 1,500 exhibitors. Farnborough International Airshow is one of over 20 aerospace and aviation events supported each year by the Cook & Associates team, the appointment reflects our long-standing reputation as a strategic exhibition design and management partner.
Lauren BennettPreferred Supplier at Farnborough International Airshow
We’ve represented clients at this premier event since 1995. Last month the Cook and Associates team attended NBAA 2019 in Las Vegas, where we proudly worked with 5 of our long-standing clients delivering 6 brilliant exhibits! NBAA is the annual leading organization for companies in the global aviation business bringing together business leaders, government officials, manufacturers and other business aviation professionals.
We are proud to have supported our clients at MRO events around the world for over 15 years. With specialist industry knowledge and the ability to provide the same high levels of quality and service anywhere in the world makes each MRO event a success, whether it is in Dubai, Europe, the Middle East or America. At MRO Europe this year we worked with 6 clients including: GKN Aerospace, Aersale, Lockheed Martin, MOOG, Able Aerospace and our newest client Meggitt.
Lauren BennettOver 15 years of MRO events worldwide
Here’s to another successful year at DSEI (Defence and Security Equipment International). DSEI is the world’s leading event that connects governments, national armed forces and industry thought leaders and this year marks their 20th Anniversary! With a range of valuable opportunities for networking, the DSEI community can innovate and share the latest capabilities across the Aerospace, Land, Naval, Security & Joint domains. We delivered fantastic exhibits for 6 clients at this year’s event including; GKN Aerospace, FLIR, Ultra Electronics, Safariland, Revision Military and MOOG!
This year the Southampton International Boat Show celebrated over 50 years as Britain’s biggest boat show with over 600 exhibitors and over 300 boats on display. We worked with two clients this year including a hospitality chalet for MDL Marinas and a stand featuring a stunning static boat display for ARGO Yachting in conjunction with Chris-Craft.
Celebrating their centenary year, A.I.A (Aerospace Industries Association) propelled forward with a chalet to match their values of credibility, integrity and responsibility. The chalet was split 50/50; half utilised as a central meeting hub for members of the A.I.A and half used as a hospitality area for the American Air Force Pilots to relax when not performing jaw dropping flight demonstrations!