Are you getting the most out of your exhibits, in terms of visitor engagement? Remember, it’s about the overall stand experience, not just tech! In what is a crowded marketplace getting recognised can be a challenge, but with our expert advice we’re sure you will stand out at your next exhibition.
Lauren Bennett5 Tips for maximising visitor engagement
Following on from a successful show at ITB 2018, when we delivered an exhibit to launch Qatar Airways revolutionary Business Class product, Qsuite. We returned once again for the annual event held at the Messe Berlin. ITB is the world’s leading travel trade show, playing host to over 160,000 visitors throughout the five days and over 10,000 exhibitors, which represent more than 180 countries.
Lauren BennettQatar Airways Reveal their Enhanced Economy Class at ITB 2019
Barcelona, a destination with rich Catalonian culture, expansive city views and home to the largest mobile event in the world, MWC Barcelona (formerly Mobile World Congress). The theme of this year’s event was ‘Intelligent Connectivity’, with more than 2,400 companies showcasing their product and service solutions. Focusing on the challenges and opportunities the fully connected, intelligent world brings to society at this year’s event were our global technology clients; Nexign, Sequans Communications and ESET. Throughout the preparation for this landmark event, we worked closely with our clients to implement solutions to meet their visions. Additionally, we looked to express some of the core themes of digital trust, immersive content, digital wellness and the future of ‘Intelligent Connectivity’, within the exhibits.
Lauren BennettImmerse yourself in our clients exhibits from MWC19 Barcelona
With the growth of Cook & Associates at an all-time high and our continued expansion of the team, a key objective for 2019 is to increase our presence in new markets.
Earlier this month Client Relationship Manager, Abbie Wheatley, delivered our first project at the Recruitment Agency Expo. This event is the UK’s biggest trade-only expo dedicated to recruitment agencies, which was held at Olympia, London. We designed and built an engaging exhibit for our new client ETZ Payments. ETZ is recruitment back office software designed to reduce paperwork and streamline the back-office procedure.
Since 2012 Cook & Associates have rolled out successful Apprenticeship programmes in all departments. It provides the perfect platform for young talent to work closely with an experienced team in Design, Sales, Marketing or Operations.
Jamie Williams, Design Director at Cook & Associates says: “Not only do they get valuable hands-on work experience, but they also attend college to gain qualifications in their chosen fields. We are pleased to say that all five apprentices have grown into full time roles and become accomplished in their skill set.”
Christmas is just around the corner and with 2018 drawing to an end, we want to reflect back on what’s been a fantastic year. Plus, as the team continues to expand and develop, we’re looking forward to working on exciting projects in 2019.
The combination of our industry knowledge and expertise has allowed us to secure a number of high-profile contracts this year. Delivering over 100 projects worldwide in 2018, we have continued to impress in our aerospace and defence sectors whilst growing our portfolio of markets to include; electronics, mobile communications, maritime, financial services, hunting/outdoor and broadcasting.
Electronica is the world’s leading trade fair and conference for electronics, which has occurred biennially for over 50 years. We were excited to be returning for our second Electronica, with clients wanting to create show-stopping exhibits. Split across the course of four days, this event received 2,913 exhibitors from 50 countries, all of whom were looking to standout and exceed the expectations of the 73,451 visitors.
Lauren BennettPlugged into clients’ needs for Electronica 2018
The Southampton Boat Show is the biggest boating event in the UK. Running since 1969 the annual event attracts more than 110,000 visitors over a total of 10 days. Our client, MDL Marinas, are Europe’s leading marina group with over 120 marinas in their cruising network. They have 40 years’ experience operating in the marina sector offering beautiful locations and excellent member benefits.
We’re thrilled to have introduced 6 new starters to Cook & Associates in 6 months. The team here is growing rapidly to ensure we continue to provide excellent service and outstanding exhibition solutions for our clients. Introducing… 3 new Project Managers in our Operations department; Chris Tedstone, Ian Gould and Ian Cragg. Our Project Managers are the main point of contact for clients, liaising with supply partners, contractors and venues. They are there every step of the way even offering on-site support during events.
cook_web_adminWe’re expanding our team – 6 new starters in 6 months
The 70thFarnborough International Airshow took place between 16 – 22 July. The biennial event showcased static and flying displays and consisted of over 70,000sqm of exhibition space with more than 1,500 exhibitors! The event spread over 7 days and combined a trade exhibition on weekdays followed by the public air show on the weekend. A fantastic experience in the UK’s oldest active airfield, and home to the first powered flight in Britain in 1908. We’re proud to have worked with 10 clients this year, successfully delivering 5 stands, 4 chalets and 2 static displays for; FLIR, Spirit Aerosystems, Qatar Airways, Derco, AIA, Proponent, Crane Aerospace and Electronics, Ultra Electronics, Textron and Moog.
cook_web_admin10 Clients. 1 BIG Event. Farnborough International Airshow 2018.