VR Configurator for AIM Altitude – AIX Hamburg 2017

Designed by Mediasphere and using the HTC Vive System in our specially created Virtual Studio area, AIM Altitude’s customers could explore a section of the cabin of a wide-body aircraft, interacting with furniture designs and even sitting on a central sofa.  The solution included configurable cabin objects through an intuitive menu system – controlling material, colour, finish, accessory and lighting options.  Hugely popular and a star attraction at the show!

cook_web_adminVR Configurator for AIM Altitude – AIX Hamburg 2017
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Mixed Reality with Microsoft’s HoloLens

A truly cool technology, Microsoft’s HoloLens creates a blended environment where the physical and digital worlds come together.  A fully self-contained holographic computer, the HoloLens combines the thrill of virtual reality with the ability to engage with and personalise your surroundings.  The result is amazing!

cook_web_adminMixed Reality with Microsoft’s HoloLens
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People News

Introducing Jas – our budding digital marketing talent! Jasmine (Jas) Taylor is the latest recruit to join our apprentice scheme, joining the Sales Team under the supervision of business development manager Tom Hawes. This is the 7th year of our graduate and apprenticeship induction programme – five of our apprentices are now full-time employees, underlining the scheme’s all-round success. Jas made the decision to go down the apprenticeship route in order to combine her desire to gain qualifications with real-world experience, something she felt that a university degree per se would not deliver. She signed up with 3aaa, an organisation that specialises in the delivery of professional services apprenticeships, including Jas’ chosen field of Digital Marketing. After jumping into the high-octane exhibition management sector, Jas feels she is benefiting on all fronts:

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Spotlight on Electronica 2016

There is one bi-ennial event that reflects the entire world of electronics – Electronica in Munich. With 2,750 exhibitors and over 70,000 visitors in 2016, it has grown over the last 50 years into a mammoth event – occupying 143,000 square metres across 13 halls. For Electronic Specifier, Europe’s premier publisher of information resources to the global electronics industry, the objectives for the 2016 show focused on two key elements: a welcoming and spacious hospitality area, and an eye-catching presence to attract visitors and help build ES’ database.

cook_web_adminSpotlight on Electronica 2016
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Quality without Compromise: Stratajet Adopts the Cook & Associates’ Way for its US Exhibit Strategy

For European and international companies looking to exhibit on the North American circuit, the whole process can be both challenging, exorbitantly expensive and stressful. Replicating the same quality of exhibition presence on another continent, with different methodologies, requires careful planning and a strong partnership approach. Stratajet is a private jet online booking company, headquartered in the UK and now with representation in 44 countries across Europe.

cook_web_adminQuality without Compromise: Stratajet Adopts the Cook & Associates’ Way for its US Exhibit Strategy
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Partnership Profile: DB Systems – at the cutting edge of event technology

DB Systems is one of Cook & Associates’ longest-standing partners, dating back to shortly after when the company was formed in 1993. Over 20 years on, both organisations continue to innovate on the world’s exhibition scene, working together to deliver innovative new event technology and concepts. DB Systems is a global provider of Audio Visual (AV) and IT rental services for the exhibition, event, conference and experiential industries. Established in 1994, DB Systems today has positioned itself as a market leader in event technology. In addition to equipment hire, DB Systems now provides connectivity solutions through its Event Networks division, and digital and interactive solutions through its Pixelhouse division. An experienced team, extensive inventory and unrivalled quality of service are hallmarks of DB System’s approach.

cook_web_adminPartnership Profile: DB Systems – at the cutting edge of event technology
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Immersive Technology – Making a Statement with Virtual Reality

For creative CGI and virtual reality company Mediasphere, the brief to create a VR power wall as the centrepiece of AIM Altitude’s 2016 exhibition stand in Hamburg was the ideal opportunity to demonstrate how visualisation techniques can play a vital role in customer engagement and the overall design process. The ability to represent the final product in virtual reality, give on-stand visitors the means to immerse themselves in the actual environment and view the products from “within”, all with a true sense of scale and space, is an important new tool in the sales and marketing armoury. Greg Peacock, 3D Artist, explains how Mediasphere approached the project.

cook_web_adminImmersive Technology – Making a Statement with Virtual Reality
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SD’s Mission Critical Launch at EBACE

Satcom Direct (SD) is a leading player in the field of global communications services, support, and technology, with a major emphasis on the business and general aviation markets, as well as military, government, emergency response, and media. SD has established itself as an innovative provider of a complete “cockpit to cabin” service set, accompanied by outstanding customer support. EBACE this year was an important milestone, involving a major product launch for SD that required a special booth approach. Marketing Manager Catherine Rost explains:

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AIM Altitude Brings Virtual Reality to Hamburg

For leading aircraft cabin design and development company, AIM Altitude, the annual Aircraft Interiors Expo in Hamburg is its key showcase event, and a golden opportunity to come up with a standout exhibition concept that gets everyone talking. 2016 was no exception, with the company introducing an innovative and eye-catching virtual reality power wall in the centre of the stand, using the latest experiential technology for powerful impact. AIM Altitude unveiled its highly contemporary exhibition stand design in 2015, with Cook & Associates creating a minimalist relaxed environment that made extensive use of natural materials with a textural, architectural structural approach and retro style furniture. The stand incorporated a large central integration area, which became the perfect site for this year’s innovation in the form of the Virtual Reality power wall. AIM Altitude’s Industrial Designer Ross Burns, explains how VR fits with the organisation’s sales and marketing strategy:

cook_web_adminAIM Altitude Brings Virtual Reality to Hamburg
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