Pushing the Boundaries for Qatar Airways at ITB 2018 – The Inside Story

The team at Cook & Associates are always up for a challenge. When we received long-standing client Qatar Airways’ brief for ITB 2018, it really did combine all the elements needed to make this an especially memorable project. In February we received the green light to build the stand and got to work. Our team hit the ground running to design and build a luxurious double deck stand, a Q-Suite for visitors to experience the inside of QA’s business class offering and an attention-grabbing reveal event. The brief was to create “a wow effect that will be talked about. Visitors will want to come to the stand specifically to see”. The challenge …..

cook_web_adminPushing the Boundaries for Qatar Airways at ITB 2018 – The Inside Story
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Qatar Airways at ITB 2018 – Behind the Scenes

The brief from Qatar Airways was to create “a wow effect that will be talked about. Visitors will want to come to the stand specifically to see”. As part of the show-stopping presence we installed 160SQM of custom drop fabric to create a presentation curtain that hid the entire stand from view until the last moment. A string trio played to the audience in the packed exhibition hall as the stand was revealed – combining drama with style!

cook_web_adminQatar Airways at ITB 2018 – Behind the Scenes
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Taking to the Air in 2018!

Aerospace is traditionally a key sector for the Cook & Associates’ team, with our 2017 calendar involving no less than 20 events around the world. In January and February alone, we supported 7 clients at 3 events – taking us from Kuwait and Dubai to Singapore. The Operations Team are looking to set a new record for airmiles this year already! Here’s a snapshot of these first events in the show year.

cook_web_adminTaking to the Air in 2018!
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KEMET Electronics Switches on to Cook & Associates!

KEMET electronic components can be found in just about anything that has an on/off switch or plugs into a socket. Ranging from products the size of a grain of rice to the most sophisticated electronics in spacecraft and automotive vehicles, KEMET manufactures more than 4 million separate part types, and in 2017 sold 36 billion components. As it prepares to celebrate 100 years in 2019, KEMET today is a global leader in electronic component manufacturing, with facilities around the world and thousands of employees. Finding creative and exciting ways to exhibit KEMET’s products can be a challenge, with a demanding annual schedule of global events principally across the US, Germany and China.

cook_web_adminKEMET Electronics Switches on to Cook & Associates!
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Expanding Horizons – Exhibiting Excellence in New Markets

Every new year brings a new set of challenges, and 2018 is no exception for Cook & Associates. It’s something that each and every one of the team embraces with enthusiasm, particularly as over the past 3 years we have been steadily expanding into a number of new market areas, spearheaded by our busy business development team. For Sales Manager Philip Shore, the focus has been on supporting clients in a number of new and exciting markets – with the recent show calendar including some landmark events.

cook_web_adminExpanding Horizons – Exhibiting Excellence in New Markets
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Flying High with Panasonic Avionics

In 2016, GCS Business Jets was established as a brand new business unit within Panasonic Avionics Corporation, focused on providing top quality global high-speed internet and live TV services to business, private and VVIP aircraft. Top of newly appointed Product Marketing and Strategy Manager Caroline Reynolds’ agenda was to establish the new unit’s brand at three key business aviation events – using the trade show platform as a key means of fast-tracking GCS Business Jets’ international profile.

cook_web_adminFlying High with Panasonic Avionics
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Reporting for duty at DSEI, London

This year’s DSEI was one of the busiest to date for Cook & Associates, supporting five clients with a 7-day build-up period as well as the 4 show days. As always, there were some interesting construction challenges for our 25-strong onsite team! These included accommodating a larger than expected mine clearing vehicle to feature on the front of Pearson Engineering’s stand – a giant exhibit at some 7m long by nearly 4m wide! Eye-catching stands for Revision Military, FLIR Systems, Pearson Engineering and MOOG were matched by the largest ever for Ultra Electronics. High profile events such as DSEI pose some off the floor challenges as well – with security at an all-time high, contractors including our team spent a fair bit of time either getting locked into the site or locked out, sometimes for hours at a time! 

cook_web_adminReporting for duty at DSEI, London
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All in just a month! – spotlight on September

Cook & Associates’ 2017 calendar is one of our busiest ever, taking in more than 50 shows around the world. During one month alone – September – we were responsible for supporting 14 clients at 9 different shows on 3 continents! Here’s a snapshot of how it panned out….

cook_web_adminAll in just a month! – spotlight on September
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Making an impact at the Southampton Boat Show: MDL Marinas

With locations in the UK, Italy and Spain as well as an extensive network in France, MDL Marinas is Europe’s leading marina group. The focus for this year’s Southampton Boat Show involved a subtle repositioning of the organisation, aiming to promote its locations as exciting leisure hubs and destinations in their own right – much more than just somewhere to keep your boat! So when planning its presence for 2017, the emphasis needed to be placed heavily on the social element – helping to reposition MDL Marinas visually and through a comprehensive range of events, launches, competitions and hospitality throughout.

cook_web_adminMaking an impact at the Southampton Boat Show: MDL Marinas
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VR Configurator for AIM Altitude – AIX Hamburg 2017

Designed by Mediasphere and using the HTC Vive System in our specially created Virtual Studio area, AIM Altitude’s customers could explore a section of the cabin of a wide-body aircraft, interacting with furniture designs and even sitting on a central sofa.  The solution included configurable cabin objects through an intuitive menu system – controlling material, colour, finish, accessory and lighting options.  Hugely popular and a star attraction at the show!

cook_web_adminVR Configurator for AIM Altitude – AIX Hamburg 2017
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