Ultra Electronics is a group of businesses that manages a portfolio of specialist capabilities, generating highly differentiated solutions and products in the defence & aerospace, security & cyber, transport and energy markets by applying electronic and software technologies in demanding and critical environments to meet customer needs.
cook_web_adminDesigning for Impact: Ultra Electronics’ Exhibition Mission
2012 marked an important transition for leading protective soldier solution company, Revision Military. As a highly innovative smaller company, Revision Military felt the time was right to adopt a higher profile footprint on the international exhibition stage.
cook_web_adminRevision Military Makes a Global Stand!
Cook & Associates is firmly committed to the concept of training new talent, running a number of concurrent apprenticeship placements during the past twelve months. One of these involved Jack Tyler, who started work with us in late 2012, after finishing his Level 3 in ICT at college. Jack was looking for an IT position to kick-start his career.
Jamie Williams, Design Director at Cook and Associates, provides some insights into the design process, and the essential contribution made by his team. The role of the designer is pivotal within the exhibit and event arena, with clients dependent on creative ideas that capture the attention and imagination, and make the exhibit stand out from the crowd. The design challenges include finding a balance between compliance and reinforcement of a client’s corporate design guidelines, while presenting the company, its products and services in the most creative and impactful way.
The brief from Cook & Associates’ client, Ultra Electronics Holdings plc, for the 2013 DSEi show in London was to do something dynamically different…. In the past, the internationally successful defence, security, transport and energy company had focused on exhibiting its individual business lines. For this year, the approach was to focus on the full portfolio of defence and security solutions, centred around customer need.
cook_web_adminUltra Electronics at DSEi 2013 – Creating a dynamically different presence
The Aerospace Industries Association (AIA) is the US’ premier trade association, supporting more than 300 major US aerospace and defence manufacturers and with a history spanning nearly a century. Visit any of the world’s major air shows and you will find the AIA in place, providing essential services to enhance the whole US experience – from a mess hall for the aircrews demonstrating the latest aircraft, and a home base for US industry and government personnel, to hosting events and generally promoting US military capabilities.
cook_web_adminPromoting the US Aerospace and Defence Industry – with the AIA
Design excellence is at the core of Cook & Associates’ services. Interpreting a client’s brief into a creative, practical and sustainable design is every project’s starting point, underlining the critical importance of the designer’s role in the process. Cook & Associates strives to maintain a high level of available design resource and, partly triggered by an increasing workload, has recently taken steps to expand its design team.
They say that business is all about establishing a good relationship, and that has certainly been true for Cook & Associates’ project activity with FLIR Systems over the past 18 months. From an initial exhibition stand build for IDEX in 2011, the partnership has steadily grown with Cook & Associates becoming the company’s official international trade show house in 2012.
The hallmark of Kallman Worldwide is to provide an environment for exhibitors to establish and maximise international recognition, via its well-organised national chalets or pavilions at leading international trade shows. For U.S. companies, the benefits are clear – a fast-track event strategy that provides a top quality environment from which to do business. From first-time events to long-established ‘mega-shows’ in the UK, Middle East, Latin America and Asia , Kallman Worldwide focuses on providing a complete exhibit package that is backed up by some 50 years’ industry knowledge, international trade relationships and a slick promotional machine.
cook_web_adminThe Kallman Concept – Shared Innovation on the World Stage