Expansion into New Markets

5 Jul, 2022
Community | Cook + Associates

Over the years we have had the honour of working with some incredible clients on some showstopping projects across the globe. With an award-winning portfolio for transforming physical and digital spaces into inspirational and immersive brand experiences, that capture imaginations and leave powerful, lasting impressions.

Following the decimation of the events industry over the last 2 years due to covid 19, 2022 has bought around a rapid return to the show floor. As we plan for events and exhibitions, there is an increasing urgency for change, taking our knowledge and experiences from the past two years as an opportunity for innovation, to progress and embrace a new era of events.

This need for change within the industry has allowed us to develop and adopt a new strategy, to expand our team and increase our presence in new markets. We currently service over 50 events globally each year, with specialist sectors ranging from aviation/aerospace and defence to electronics and luxury goods. But since the strategic appointment of Tom Hawes as Sales Director and Matt Funge as Business Development Manager, we have already made developments in the financial services and insurance sectors including Investec, RSA and Davies Group showcasing new stands most recently at BIBA 2022 and AEF in Brussels. RSA’s marketing manager Scott Fynn commented on the company’s first experience with Cook + Associates: “A fantastic event and the stand was, in my opinion, the best ever.”

Sales Director, Tom Hawes highlights the key ingredients behind our approach and forward strategy: “With the return to in-person events now in full swing, the whole team has risen to the challenge, and we are excited to be entering a new phase of significant expansion.  Matt’s experience and market knowledge are taking us into a number of important new arenas, and we are consolidating our client base further in the financial services and pharma markets.  We are also expanding our design and operations divisions, in line with our growth plans.  It is great to be firing on all cylinders again!

“Working closely with our clients in all sectors, our team is distilling the digital experiences built up over the past two years into an exciting new generation of hybrid event concepts, leveraging the immersive technology and interactive engagement components to deliver a great experience to a wider audience – both in-person and virtual.  It’s very much a question of evolving the event concept into something stronger, even more diverse, and importantly, sustainable.”

As we look forward to the future, efforts are already being recognised in the healthcare pharmaceutical markets with events lined up over the next year. We also are continuing our growth in current market sectors with a growing portfolio for Electronica later this year, including new client Future Electronics. On the aviation and aerospace front, the 2022 Farnborough International Air Show marks over 20 years’ involvement for Cook + Associates at the world’s flagship aviation event and with our biggest client list yet, it’s guaranteed to a be busy week.