With locations in the UK, Italy and Spain as well as an extensive network in France, MDL Marinas is Europe’s leading marina group. The focus for this year’s Southampton Boat Show involved a subtle repositioning of the organisation, aiming to promote its locations as exciting leisure hubs and destinations in their own right – much more than just somewhere to keep your boat! So when planning its presence for 2017, the emphasis needed to be placed heavily on the social element – helping to reposition MDL Marinas visually and through a comprehensive range of events, launches, competitions and hospitality throughout.
Head of Marketing Adrien Burnand: “Cook & Associates have been on our radar for some time, always coming across as very professional. Although we had a well-established relationship with our previous stand builder, who delivered some great work for us in the past, we decided it was time to invite some new ideas given our objective to create something different and high impact…. We went to tender with three companies, with Cook & Associates making it onto the subsequent shortlist of two. They won the job on the basis of their responsiveness and excellent stand design concepts. I was impressed by the time and effort they took to understand what we wanted and translate that into the design, going above and beyond to get it spot on.”
An opening and welcoming layout ensured that MDL Marinas stand was packed throughout the show, as Adrien comments: “Although the visitor count for the Boat Show was down overall this year, we achieved the same level as 2016 – a great result. The feedback from everyone was really positive – the team nailed it first time and we have contracted for the next two years, which speaks for itself. You can rely totally on Cook & Associates – everything was ready the day before the show, without any last minute panics!”