Expanding Horizons – Exhibiting Excellence in New Markets

Every new year brings a new set of challenges, and 2018 is no exception for Cook & Associates. It’s something that each and every one of the team embraces with enthusiasm, particularly as over the past 3 years we have been steadily expanding into a number of new market areas, spearheaded by our busy business development team. For Sales Manager Philip Shore, the focus has been on supporting clients in a number of new and exciting markets – with the recent show calendar including some landmark events.

Philip joined Cook & Associates’ sales team 12 months ago, with a definite mission – to introduce our unique exhibit solutions to new market sectors. As a dynamic sales and marketing professional, Philip is the key point of contact for these new clients, from first contact to project fulfilment. From taking the initial brief, communicating it to the in-house design team, and working with the operations department to ensure a timely and on budget project delivery – he is responsible for ensuring 100% satisfaction.

It’s all about Mobile!

Mobile World Congress is the mobile industry’s largest event, encompassing the annual show in Barcelona as well as new regional events, such as Mobile World Congress Americas – staged for the first time ever in 2017. We are steadily expanding our client base in this sector and to date, our focus has been on eye-catching design and expert project management  for Sequans Communications, infobip and Blancco. Sequans’ stylish double-deck stand in Barcelona in February 2018 was a hive of activity!

The World of Electronics

Electronica is the industry event for the electronics industry, taking place bi-annually in Munich.   In 2016, the Cook & Associates design team came up with an eye-catching solution to meet the brief of Electronic Specifier, Europe’s premier publisher of information resources to the global electronics industry. Featuring a welcoming and spacious hospitality area, the new-look stand combined a strong open design with striking graphics, and a sophisticated design including a UV lighting feature. And for Velocity Electronics, the focus was on creating a welcoming meeting and hospitality environment, with plenty of storage. Read the full story here. For the 2018 event, the team is working on fulfilling KEMET’s ambition to have the best booth at the show – read Director of Marketing Communications Jennifer Escobar’s take on their experience with Cook & Associates here.

Taking to the Water – with MDL Marinas

Another new market is the leisure marine sector. For MDL Marinas, the 2017 Southampton Boat Show was an important first toe in the water in terms of working with Cook & Associates. Read the full article here. The relationship has been steadily growing ever since, with a commitment to work together in 2018 and 2019 at the Southampton Boat Show.

cook_web_adminExpanding Horizons – Exhibiting Excellence in New Markets