Last month we completed our 19th year at EBACE, held at the magnificent Palexpo in Geneva. This premier event is the annual meeting place for the European business aviation community, bringing together business leaders, government officials, manufacturers and other business aviation professionals. Over the course of 3 days, EBACE played host to over 400 exhibitors and 13,000 attendees from around the world. This global event provided the perfect platform for our 5 clients to showcase their products and services with impactful exhibits.
The team have been dedicated to producing high quality results for our long-standing clients. Supporting them with a range of aspects from design and production to show support and full life cycle management. The focus of this year’s exhibits was on combining exciting and welcoming visitor experiences, through creative layouts and immersive technology, accompanied by high impact static displays.
For years, exhibitors at EBACE have been traditional in their approach to engaging with the 13,000 business aviation professionals. The past has seen many businesses opt to demonstrate their products and services via physical product display areas or information led talks on the exhibit. However, this year we incorporated a state-of-the-art product demonstration area for Europe’s leading general aviation manufacturing company. The area we created for our client consisted of two immersive technology offerings, a bespoke object recognition table and interactive touch wall. Positioned below a high impact LED display, and as a key focal point to attracting the passers-by were two object recognition tables. Coded objects corresponding to each of the aircrafts on the outdoor static display, could be placed onto the recognition table by delegates to visually display information on an aircraft of their choice.
Additionally, we integrated an interactive touch wall to the exhibit! This seamless installation of screens allowed up to three delegates at a time to design their own aircraft, customising the exterior design, colour scheme, interior finish, etc. Once the delegates completed their designs, an automatic email was then distributed straight to their inbox, continuing the relationship between our client and their delegates. Both technologies combined, created a highly memorable visit to the exhibit and provided the perfect first port of call before heading over to their 2,871 sqm static display. Additionally, the integration of these technologies provided our client with the key metrics to analyse the success of the exhibit post show. Focusing on the engagement time, delegate data collection, main touch points, user experience and the visitor journey following on from the technology interaction.
If your company would like to push the boundaries of engaging experiential environments at your next exhibition, then get in touch today. We strive to provide our clients with the latest technological products to help enhance their exhibition offerings and collate key metrics for post show analysis.