News

New Year, New Markets

With the growth of Cook & Associates at an all-time high and our continued expansion of the team, a key objective for 2019 is to increase our presence in new markets.

Earlier this month Client Relationship Manager, Abbie Wheatley, delivered our first project at the Recruitment Agency Expo. This event is the UK’s biggest trade-only expo dedicated to recruitment agencies, which was held at Olympia, London. We designed and built an engaging exhibit for our new client ETZ Payments. ETZ is recruitment back office software designed to reduce paperwork and streamline the back-office procedure.

Their exhibit was one of the biggest stands at the show, situated in a prime location by an entrance and theatre hall. We utilised this location by displaying 4m high branded graphics in the relevant direction, whilst still allowing accessibility from all four sides of the exhibit.

Following the success of the show, Abbie stated “I am extremely happy with the delivery of this project and believe that we will demonstrate our expertise at many more recruitment expos’ in the future. It was great to have the project management team present every step of the way to ensure 100% satisfaction from our client.”

Abbie joined Cook & Associates in August last year with a focus to break into new market sectors including; Optical, Dentistry, Medical, Travel, Gaming and Recruitment. She is the key point of contact for new and existing clients, taking the initial brief right through to project fulfilment.

Prior to joining Cook & Associates she gained experience working in the events industry at ETC Venues and Heritage Rocks, becoming a professional in event sales and business strategy. At Cook & Associates Abbie enjoys the fast-paced nature of the industry and loves the close collaboration between departments. Every project requires liaising internally with Marketing, Design and Operations, which makes it a real team effort.

Abbie explains: “Being a key part of the full life-cycle management process, it is fantastic to see the results first-hand which initially seem idealistic become reality for our clients We strive to deliver the best service and I work very closely with clients to ensure all projects are delivered to the highest standard.”

If you would like to get in touch with Abbie Wheatley to discuss your plans for future exhibitions, she would love to hear from you via phone, email or LinkedIn. Abbie will also be attending the following shows, so why not arrange to meet her at:

  • ITB – 6/10 March – Berlin, Germany
  • IDS – 12/16 March – Cologne, Germany
  • Optrafair – 30/1 March/April – Birmingham, UK
  • Air Cargo Europe – 4/7 June – Munich, Germany
Lauren BennettNew Year, New Markets