The brief from Qatar Airways was to create “a wow effect that will be talked about. Visitors will want to come to the stand specifically to see”. As part of the show-stopping presence we installed 160SQM of custom drop fabric to create a presentation curtain that hid the entire stand from view until the last moment. A string trio played to the audience in the packed exhibition hall as the stand was revealed – combining drama with style! Click here to watch the reveal. We worked with long-standing technology partners DB Systems to deploy the ultimate seamless display. Over 660 LED tiles ran around the entire stand to showcase QA’s destinations and key messages with maximum indoor impact. The green screen was another major stand attraction. Here visitors took pictures with their dream QA destination in the background. We also provided VR areas where visitors could enjoy a fully immersive experience, interactive touch screens and a special entertainment zone completed the picture.