At Paris Airshow, one of the most prestigious events in the aerospace calendar, every brand is vying for attention, and Deutsche Aircraft set out to make a statement. Not just through a presence – but through purpose. As a brand building toward a sustainable aviation future with the upcoming D328eco, the goal was to inspire trust, spark conversations, and position Deutsche Aircraft as a modern leader with deep heritage. We were proud to deliver just that in our bespoke double-deck chalet experience that brought this vision to life under one guiding concept: “It’s all in the details.”
Starting from the Ground Up
We began by stepping into the shoes of both the Deutsche Aircraft team and their guests – mapping out what this presence needed to achieve, how it needed to feel, and the kind of impression it needed to leave.
The needs were clear:
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Create opportunities to strengthen existing and secure new partnerships
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Boost brand recognition and visibility
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Reinforce trust in the Deutsche Aircraft name
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Demonstrate that the D328eco programme is progressing and on-track for 2027 delivery
A Connected Brand Journey
With that strategic foundation in place, our concept focused on delivering a connected visitor journey – one that would immerse guests in the Deutsche Aircraft brand at every touchpoint, from the static display to the upper-deck meeting rooms.
Drawing from the bold colour palette and brand guidelines developed by Deutsche Aircraft’s internal teams, we designed a chalet that combined architectural strength with considered storytelling.
Subtle design flourishes brought the brand to life. Playful “fun fact” signage throughout the space, reinforced key brand messages in engaging, accessible ways. Biophilic elements softened the environment while referencing the brand’s sustainability commitments; and wireless charging points alongside digital meeting room organisers helped create a seamless guest experience
In the dining lounge, a custom-built eco-tree installation formed a striking centrepiece, a sculptural expression of Deutsche Aircraft’s brand journey, symbolising heritage (roots), shared vision (trunk), and global reach (branches). This was complemented by origami birds, inspired by the Deutsche Aircraft logo, added personality and gentle movement to the centre of the space.
Thoughtful hospitality details like branded sunhats and shareable photo moments added charm while enhancing visibility – proof that practical functionality and creative storytelling can coexist at every level.
At the rear of the chalet, a dedicated experience zone featuring a full-scale mock-up of the D328eco cabin and cockpit, alongside a VR experience that offered an immersive glimpse into the future of sustainable aviation.
Every element – symbolic or functional – was designed to reflect Deutsche Aircraft’s positioning as a trusted partner with the experience and vision to deliver sustainable aviation.
Designed for Impact
The result was a space that didn’t just meet expectations – it sparked conversations, supported key meetings, and stood out in a sea of exhibition architecture. A perfect example of how considered design, meaningful storytelling, and live experience combine to elevate brand presence on the world stage.
It’s no surprise the chalet became a hub of activity throughout the week – a place where press, partners, and VIPs could engage with the brand in a meaningful, memorable way. Proof that when no corner is cut and no detail is overlooked, the result is more than just a space – it’s an experience.
From early sketches to on-site construction, our team worked closely with Deutsche Aircraft every step of the way – bringing a concept of meaningful detail into an experience of lasting impact.
Because when you design for experience, every detail counts.
If you’re already looking ahead to Farnborough Airshow 2026 or Paris Airshow 2027, now is the time to start the conversation. Let’s create a presence with purpose, together.
