The Future Electronics City @ Embedded World

After a 2- year postponement, world-leading electronic distributors, Future Electronics returned to the annual home of the embedded community in Nuremberg for Embedded World 2022. The challenge set was to pioneer a space that reflected their expertise and experience to “Explore Technology Together”, encompassing the sectors and brands they represent whilst furthering their campaign to assert themselves as a major player in the European electronics market.

At the centre of our creative concept was the “Future Electronics City”, an immersive journey focused on a brand exploration through Future Electronics’ revolutionary capabilities, partners and world-class customer service, A discovery ‘park’ complete with demo pods, solution benches and a coffee island hospitality bar finished with biophilic design elements to encapsulate their movement to a greener future.

“I just wanted to express my gratitude for your amazing job at helping us to present ourselves at Embedded World in such a professional manner. Widely commented on as one of the best stands, we’ve done – from internal and external customers alike.” – Mark Britton, Marketing + Communications Director

Our design took a modern and futuristic twist on an architectural urban plaza. Warm and natural contemporary materials contrasted with fluorescent lighting displays and bold colours to create a distinctive and unique showcase. An eye-catching suspended halo with custom-designed light feature stood as the centrepiece within the space, elevating the impact of the Future Electronics brand and completing the city architecture with a nod to the idea of city skies.