From industrial powerhouses to digital transformation leaders, Nokia’s innovation knows no limits – and our recent two-show run proved just that.
At DTW (Digital Transformation World) and Hannover Messe, we partnered with Nokia to bring their tech-forward brand to life across two very different stages – with a united creative direction tailored to two distinct audiences. Each show had a completely different audience and environment – but a shared goal: showcase Nokia’s innovation in a way that felt seamless, strategic, and true to their brand.
DTW: Fun Meets Future Tech
At Digital Transformation World, the focus was on network evolution, digital ecosystems, and next-gen connectivity. But the venue layout posed a challenge, fragmented zones with high traffic flow made it easy to get lost in the crowd.
Our solution? A visually bold, high-impact stand that amplified the Nokia brand at every angle. We used clean lines, luminous lighting, and dynamic branded elements to cut through the noise – all tied together by a smart floor plan that guided visitors clearly through each experience zone.
We also introduced a surprising twist: a claw machine game that drew crowds and delivered fun brand engagement, proving that tech doesn’t have to take itself too seriously.
Hannover Messe: Smart Design for Serious Conversations
Shifting gears, Hannover Messe was all about industrial transformation, and Nokia needed a space that inspired meaningful dialogue with engineers, decision-makers, and tech partners.
We reimagined the space around purposeful interactions: product demo areas, TED-style presentations, and takeover zones that elevated key messaging. Every element was designed to support Nokia’s narrative: smart, future-ready, and industry-focused.
The stand design was warm, inviting, and grounded – a place for serious conversations, but never at the expense of brand visibility or energy.
Consistency is the Quiet Power
Two shows. Two audiences. One consistent and powerful brand presence.
While the tone and tactics shifted from show to show, our design philosophy stayed rock-solid: elevate Nokia’s presence with purpose, personality, and polish.
From playful interaction to serious product engagement, this two-show run was proof that brand consistency doesn’t mean sameness – it means recognisability. And when done right, it leaves an impression that transcends sectors.
More than just exhibition spaces – but experiences that showed Nokia’s adaptability, depth, and drive to shape the future of digital transformation.
A masterclass in brand consistency across industries.
Designed to think. Built to connect.
