The team at Cook & Associates are always up for a challenge.

When we received long-standing client Qatar Airways’ brief for ITB 2018, it really did combine all the elements needed to make this an especially memorable project.

In February we received the green light to build the stand and got to work. Our team hit the ground running to design and build a luxurious double deck stand, a Q-Suite for visitors to experience the inside of QA’s business class offering and an attention-grabbing reveal event.

The brief was to create “a wow effect that will be talked about. Visitors will want to come to the stand specifically to see”.

The challenge …..

  • Create a show-stopping presence for QA’s appearance at the world’s biggest tourism event, ITB in Berlin.
  • Combine drama and an unforgettable immersive experience.
  • Dare to be different, delivering a vibrant message about the organisation’s commitment to excellence
  • All in just 4 weeks from concept to delivery!

 

The Q suite we built gave visitors the illusion of being inside the Q-Suite of a QA aircraft. Air hostesses showed visitors around highlighting key features including a personal mini bar, charging points and full privacy doors. Mannequins adorned Pyjamas, and amenity kits were displayed as offerings to Q-Suite customers.

The stand provided an ocean of calm in the hectic show environment. Everything was carefully selected to reflect the 5-star brand, from water features framing the reception and relaxing hospitality area, to the executive lounge and VIP space on the upper floor. Every element exuded quality and fine attention to detail.

The results speak for themselves…