The Southampton Boat Show is the biggest boating event in the UK. Running since 1969 the annual event attracts more than 110,000 visitors over a total of 10 days.

Our client, MDL Marinas, are Europe’s leading marina group with over 120 marinas in their cruising network. They have 40 years’ experience operating in the marina sector offering beautiful locations and excellent member benefits.

The brief was to create an outdoor hospitality chalet that would provide an inviting environment for new and existing customers. We designed a 260 sqm chalet consisting of a hospitality lounge, beautiful balconies and a complimentary bar, all showcasing vibrant brand messages. All efforts were focused around customer experience and enjoyment. This resulted in a successful show for MDL Marinas who benefited from an increase in member sign ups compared to previous years.

Adrien Burnand, Head of Marketing explains: “This year’s Southampton Boat Show was a tremendous success for MDL Marinas. With sweeping balconies, hospitality lounge and a complimentary bar, we used our stand to showcase the very best of MDL, bringing our marina experience and membership benefits to life. The team at Cook & Associates worked hard to understand our brief, and the specialist sector that we operate in. With customer experience at that heart of its design, we’re delighted with our stand design, the support, project management and finish that was delivered. Thank you.”

Click here to take a look around MDL Marinas chalet.