Spirit @ Singapore Airshow

12 Apr, 2020

For Spirit AeroSystems, exhibiting at global events like Singapore Air Show and Farnborough International Airshow are key dates in the marketing calendar. The aerospace industry relies heavily on physical promotion to gain brand recognition and, as one of the world’s largest tier-one manufacturers of aerostructures to global brands in the industry, Spirit required an environment to forge partnerships and seal deals.

As the largest Aerospace event in Asia, Singapore Air Show is a prime opportunity to promote Spirit’s brand and extend their global reach. We always take a client-centric approach to design, focusing on a deep strategic understanding of the brand in order to turn the vision into a reality. Following 15 years working with Spirit, our challenge was to elevate and invigorate the visitors’ experience. The design approach was to embody Spirit’s 3 core brand values: Transparency, Collaboration and Inspiration – infusing branded colours and content to create a stand that would create real engagement.

Cooks dreamed, designed and delivered a composition of sharp angular architecture with subtle directive lines that lead delegates through the space. Contrasts of colour and sharp light detail brought Spirit’s branding to life, whilst entertaining visitors with interactive technology and hospitality seating areas encouraging delegates to connect with the brand and converse with the on-stand experts.


Despite the impact of the Coronavirus on attendee levels, the show was still a success with Spirit making new connections, reinforcing existing relationships and telling their brand story. With the added support of our Singapore office, our team of project managers delivered another smoothly managed event for Spirit and our other 7 clients at the Airshow.