Spring Spectacular: A Season Recap

31 May, 2023
Cook + Associates | Work

With Paris Air Show just around the corner and an exciting summer season ahead of us, we’re looking back on some of the highlights from our Spring agenda.

At the top of our list is our amazing new immersive experience for Qatar Airways (QA), named the “Gateway to the World”. A show-stopping project first unveiled at the world’s largest travel show ITB 2023 in Berlin, returning after a two-year absence and breaking records with over 90,000 visitors. The ideal place to present QA’s unique combination of 5-star luxury travel as well as celebrating their new partnership with Formula 1 racing!

Every detail had a story to tell, carefully selected to reflect the 5-star brand, from the relaxing hospitality area to the executive lounge and VIP space on the upper floor.

“The whole experience was deeply inspired by intricate Arabian calligraphy, nature’s elements: sunlight, water and nature, and innovative experiential technology to create a multi-sensory experience of QA’s award-winning world. The team truly excelled themselves within the execution of this space, it really is something special.” – Jamie Williams, Design Director.

From the moment visitors stepped onto the stand, they could experience the exquisite atrium of Hamad International Airport, wrap themselves in luxury in the world’s best-class seat, or try out the fully custom-branded F1 simulator and race around one of the most iconic circuits in the world. The 126-tile LED ‘Gateway’ then went on to ATM in Dubai earlier this month, adapting the design with equally spectacular results.

EBACE is a show that is very close to our hearts, and we have been supporting clients since its inception in 2001.  The 2023 event was no exception, with Geneva providing the backdrop for our set of stunning aviation experiences with Qatar Executive, AvFuel and Duncan Aviation. For Long-term client Textron Aviation, a big presence and celebration were in order as they announced their latest Cessna Citation Ascend Business Jet, complete with a stunning exhibition and static experience.

Our design team works tirelessly to stay ahead of the curve, and biophilic design is something very dear to our hearts.  Future Electronics’ emphasis on a greener future was a natural candidate for incorporating biophilic design elements, as we created a stunning experience for Embedded World in Nuremberg last March, built around brand exploration with the “Future Electronics City” as the central focal point. Read more about it here. 

Transatlantic news includes a hectic schedule at MRO Americas, where our US team delivered 5 cracking exhibition experiences. with new stand designs for Lockheed Martin and AerSale. The MRO series takes place around the world, and we have been supporting clients for the past 10 years – highlighting one of our key USPs to deliver the same standard of excellence anywhere in the world, with a keen eye for sustainability and brand consistency.

With over 40 events already under our belt, we have had a busy and eventful Spring season to be continued across the rest of the year. Make sure you subscribe to stay tuned to everything we get up to.