30th September 2021
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We are so proud of our team and all their hard work to have received six awards at the World Exhibition Stand Awards 2021! The annual prestigious awards commemorate and celebrate the best and the greatest in all thing’s events, exhibitions, and experiences. With an expert judging panel, the industry’s leading company’s and agencies come together to share our latest innovations and designs. 
The team has a global track record for transforming physical and digital spaces into inspirational and immersive brand experiences following on from our double win at the World Resilience Awards earlier this year read all about it: https://www.cookandassociates.com/article/double-win-for-cook-associates.
This time we were honoured to have received six awards including the top platinum slots for Best Digital Innovation for a Client, Best Stand at Travel & Tourism Event and Best Stand at an Aviation Event .
The winning project for the Best Stand at Travel & Tourism Event involves our multi-faceted design strategy for Qatar Airways at the 2019 ITB event in Berlin, the travel industry’s premier showcase. A contemporary, luxurious, and elegant brand experience, reflecting Qatar Airways progressive and confident brand values, heritage, and luxurious award-winning brand. The result was cited as the show-stopping experience of the 2019 event, involving a dramatic kabuki drop reveal of the 200sqm double deck stand to launch Qatar Airways’ enhanced Economy Class to an audience of dignitaries and VIPs.
The Dassault Systémes Virtual Experience won another platinum for Best Digital Innovation for a Client award to add to its double win at the World Resilience Awards World earlier this year. When the Farnborough International Airshow was cancelled in 2020, Cook + Associates applied a transformational approach to turn Dassault Systémes’ (DS) physical business chalet into a virtual immersive alternative, delivering a memorable experience and seamless online engagement.
Also in the aviation area was a platinum award for Best Stand at an Aviation Event for Schneller at Aircraft Interiors Expo 2019- have a read all about it here.
“Well done to everyone involved and a big thank you to all our clients. We’re proud of the team and all the projects we have created and to win six awards for them is fantastic!”– Managing Director, Kim Bradbury.
Other World Exhibition Stand Awards wins for Cook + Associates this year include gold in Best stand 200-500sqm for Schneller and a gold in the Best Stand at a Technology Event category, as well as silver in the Best Stand 200-500sqm for Nexign at MWC 2019.
Thank you to the World Exhibition Stand Awards and it’s judges for honouring us with 6 awards and congratulations to all the winners, a very fine display of work and a fantastic celebration of the events industry!