by Anna Bray | Mar 13, 2024 | Cook + Associates, Technology
It’s 30 years since the first Mobile World Congress – a far cry from Cannes in early spring, surrounded by mimosa, blue skies and mega yachts! For those of us that remember the beginnings of what has become the world’s largest communications and now connectivity...
by Anna Bray | May 31, 2023 | Cook + Associates, Work
With Paris Air Show just around the corner and an exciting summer season ahead of us, we’re looking back on some of the highlights from our Spring agenda. At the top of our list is our amazing new immersive experience for Qatar Airways (QA), named the “Gateway to the...
by Anna Bray | May 17, 2023 | Cook + Associates, Insightful Blogs
Marketing Manager, Anna Bray explores the evolution of the ‘experience economy’ and how designing for this evolution is shaping a new event world. The digitisation and social consciousness of the 21st century have elicited a change in customer behaviour. In 2014,...
by Anna Bray | Jan 24, 2023 | Cook + Associates, Insightful Blogs
The last 3 years have served as an elongated lesson for the events and experience industry. The postponement and cancellation of thousands of events across the globe forced creative agencies to rethink, redesign, transform and adapt to new ventures from virtual to...
by Ben Pace | Dec 21, 2022 | Community, Cook + Associates
2022 bought events back with a bang. We entered this year with some promise of growth in show numbers compared to 2021, but we never expected to deliver 114 projects, across 60 shows, in 6 continents across the globe. Along the way, we recruited new team members,...
by Ben Pace | Nov 7, 2022 | Community, Cook + Associates
Not one, not two but four awards for the Cook + Associates’ team at this year’s World Exhibition Stand Awards! The annual World Exhibition Stand Awards (WESA) celebrate the experiential, architectural and creative innovation of exhibition stands at trade shows and...