by Anna Bray | Mar 20, 2024 | Community, Insightful Blogs
Today marks the start of the spring season, an opportunity for brighter beginnings and fresh outlooks. Coincidentally, this year Spring arrives on the same day as the 13th year of the United Nations’ International Day of Happiness Campaign. A campaign that...
by Anna Bray | Jan 23, 2024 | Insightful Blogs
In this era of rapid change, where the distinction between physical and virtual events is increasingly nuanced, where sustainability is not just a preference but an imperative, and where technology is reshaping the very fabric of experiential engagement, it can be...
by Anna Bray | Oct 19, 2023 | Insightful Blogs
If you haven’t seen it on social media this past month, the Las Vegas strip has gained a new addition to its legacy with a ground-breaking immersive experience venue known as ‘The Sphere’. The new music and entertainment arena opened its doors at the end of September...
by Anna Bray | Aug 2, 2023 | Insightful Blogs
Last month, Mark Zuckerberg’s Meta decided to shake up the social media market with the launch of their new platform ‘Threads’, Instagram’s text-based conversation app that allows users to ‘say more’. On its first day, the platform had already enlisted over thirty...
by Anna Bray | Jul 13, 2023 | Insightful Blogs, Work
For every business, large or small, there is one common denominator that today takes centre stage – the role played by sustainability. Organisations around the world have come to recognise that being sustainable is intrinsic to corporate success, providing the key...
by Anna Bray | May 17, 2023 | Cook + Associates, Insightful Blogs
Marketing Manager, Anna Bray explores the evolution of the ‘experience economy’ and how designing for this evolution is shaping a new event world. The digitisation and social consciousness of the 21st century have elicited a change in customer behaviour. In 2014,...