by Anna Bray | May 10, 2023 | Guides, Insightful Blogs
Across the bank holiday weekend, people throughout the UK, the Commonwealth and the rest of the world celebrated the Coronation of King Charles III. From parades to the Red Arrows, the weekend was full of fantastic events but none more breath-taking than the...
by Ben Pace | Apr 20, 2022 | Cook + Associates, Guides, Insightful Blogs
There is no education like adversity[1]- certainly true when we reflect back on the past couple of years. Virtual events provided a lifeline as a rapid fix to an impossibly difficult set of circumstances. The technology developed at an almost unimaginable pace to give...
by Ben Pace | Jan 31, 2022 | Guides, Insightful Blogs
A company’s brand is its identity, a marketing practice that actively shapes the way a brand is perceived by its audiences. Branding manages the collective effect and lasting impression from all that is seen, heard or experienced by customers. Over the last century,...
by Ben Pace | Nov 11, 2021 | Guides
In the first part of our Sustainability blog focus, we touched on the importance of environmental policies that make a difference, from calculating a baseline carbon footprint, conducting an in-depth energy audit and efficiency reporting as the starting point. Against...
by Ben Pace | Nov 8, 2021 | Guides
As we hesitantly start to put dates in the event calendar for later this year, there are some questions worth asking. It’s very easy to identify what we have lost, but let’s be positive – what are the real gains that we can hang on to, and should fight to preserve?...
by Ben Pace | Sep 21, 2021 | Guides, Insightful Blogs
Technology was the event industry’s weapon against Covid-19, giving us the means to connect and interact on novel platforms that bridged the gap between physical and virtual worlds. As the world embarks on a return to the physical events, the burning question is...