by Anna Bray | Mar 13, 2024 | Cook + Associates, Technology
It’s 30 years since the first Mobile World Congress – a far cry from Cannes in early spring, surrounded by mimosa, blue skies and mega yachts! For those of us that remember the beginnings of what has become the world’s largest communications and now connectivity...
by Anna Bray | Sep 20, 2023 | Technology
Pushing the Immersive Experience – where are VR and AR taking us? As a brand experience agency, our expertise lies in challenging perceptions and introducing new visions. As such, AR and VR have become essential tools in our event armory over the last 8 years,...
by Anna Bray | Apr 4, 2023 | Technology, Uncategorised
The realm of holograms most famously made its way into the world as a work of science fiction back in the revolutionary 1977 film, Star Wars: A New Hope. The 3D holographic avatars were accepted as a tool of the future, but fast forward 40 years – holograms have...
by Anna Bray | Feb 27, 2023 | Technology
We’re always on the lookout for exciting new ideas in the event world, and nothing gets the creative juices going as much as hot new technology! Since the world’s biggest consumer electronics show – CES – kicked off our year in January in Las Vegas,...
by Anna Bray | Feb 16, 2023 | Technology
The event industry is constantly evolving, and with each new development comes the opportunity to enhance the visitor experience. Getting your message across increasingly relies on exciting new technologies that encourage interaction. By enhancing how visitors access...
by Ben Pace | Jul 28, 2022 | Project, Technology
5 stands, 4 chalets, 1 epic week. After a long 4-year wait, last week we took 10 of our top clients to the international aviation stage at the 52ndFarnborough International Airshow (FIA). This landmark event in our show calendar returns bi-annually to the Farnborough...