by Anna Bray | Mar 13, 2024 | Technology
It’s 30 years since the first Mobile World Congress – a far cry from Cannes in early spring, surrounded by mimosa, blue skies and mega yachts! For those of us that remember the beginnings of what has become the world’s largest communications and now connectivity...
by Anna Bray | Sep 20, 2023 | Technology
Pushing the Immersive Experience – where are VR and AR taking us? As a brand experience agency, our expertise lies in challenging perceptions and introducing new visions. As such, AR and VR have become essential tools in our event armory over the last 8 years,...
by Ben Pace | Dec 21, 2022 | Community, Cook + Associates
2022 bought events back with a bang. We entered this year with some promise of growth in show numbers compared to 2021, but we never expected to deliver 114 projects, across 60 shows, in 6 continents across the globe. Along the way, we recruited new team members,...
by Ben Pace | Nov 7, 2022 | Community, Cook + Associates
Not one, not two but four awards for the Cook + Associates’ team at this year’s World Exhibition Stand Awards! The annual World Exhibition Stand Awards (WESA) celebrate the experiential, architectural and creative innovation of exhibition stands at trade shows and...
by Ben Pace | Sep 1, 2022 | Community
Putting the temperatures to one side, what a summer season we’ve had! It has contained something of everything including a return to two of the world’s biggest international airshows in July – the Farnborough International Airshow and EAA AirVenture at Oshkosh. On...