by Anna Bray | Apr 16, 2025 | Insightful Blogs
Coachella has always been a melting pot of music, fashion, and cultural trends—but in 2025, it was also a masterclass in experiential marketing. As the internet-dubbed ‘Brandchella’ returned to the stage this past weekend, some of the world’s most recognisable...
by Anna Bray | Dec 17, 2024 | Cook + Associates
Anniversaries are important milestones for every company, and celebrating 30 years is no exception. In 1994, our founder Neil Cook embarked on an exciting journey, working towards establishing an international company that has gone from strength to strength,...
by Anna Bray | Mar 20, 2024 | Community, Insightful Blogs
Today marks the start of the spring season, an opportunity for brighter beginnings and fresh outlooks. Coincidentally, this year Spring arrives on the same day as the 13th year of the United Nations’ International Day of Happiness Campaign. A campaign that...
by Anna Bray | Mar 13, 2024 | Cook + Associates, Technology
It’s 30 years since the first Mobile World Congress – a far cry from Cannes in early spring, surrounded by mimosa, blue skies and mega yachts! For those of us that remember the beginnings of what has become the world’s largest communications and now connectivity...
by Anna Bray | Jan 23, 2024 | Insightful Blogs
In this era of rapid change, where the distinction between physical and virtual events is increasingly nuanced, where sustainability is not just a preference but an imperative, and where technology is reshaping the very fabric of experiential engagement, it can be...