MWC 2024: A View from the Show Floor

MWC 2024: A View from the Show Floor

It’s 30 years since the first Mobile World Congress – a far cry from Cannes in early spring, surrounded by mimosa, blue skies and mega yachts!  For those of us that remember the beginnings of what has become the world’s largest communications and now connectivity...
6 Trends That Are Here To Stay In 2024

6 Trends That Are Here To Stay In 2024

In this era of rapid change, where the distinction between physical and virtual events is increasingly nuanced, where sustainability is not just a preference but an imperative, and where technology is reshaping the very fabric of experiential engagement, it can be...
Unraveling the Wonders of the Las Vegas Sphere

Unraveling the Wonders of the Las Vegas Sphere

If you haven’t seen it on social media this past month, the Las Vegas strip has gained a new addition to its legacy with a groundbreaking immersive experience venue known as ‘The Sphere’. The new music and entertainment arena opened its doors at the end of September...

Experiential Advances: AR vs VR

Pushing the Immersive Experience – where are VR and AR taking us? As a brand experience agency, our expertise lies in challenging perceptions and introducing new visions. As such, AR and VR have become essential tools in our event armory over the last 8 years,...