Our Top Brand Activations from Coachella 2025

Coachella has always been a melting pot of music, fashion, and cultural trends—but in 2025, it was also a masterclass in experiential marketing. As the internet-dubbed  ‘Brandchella’ returned to the stage this past weekend, some of the world’s most recognisable...
MWC 2024: A View from the Show Floor

MWC 2024: A View from the Show Floor

It’s 30 years since the first Mobile World Congress – a far cry from Cannes in early spring, surrounded by mimosa, blue skies and mega yachts!  For those of us that remember the beginnings of what has become the world’s largest communications and now connectivity...

Experiential Advances: AR vs VR

Pushing the Immersive Experience – where are VR and AR taking us? As a brand experience agency, our expertise lies in challenging perceptions and introducing new visions. As such, AR and VR have become essential tools in our event armory over the last 8 years,...

A Helping Hand

For the past 25 years, Cook + Associates has been supporting a very special charity – ‘Our Aim Appeals’. The charity focuses on supporting children and families with life-threatening and life-limiting medical conditions, providing funding for...