by Reech Agency | Jun 8, 2022 | Community, Cook + Associates, Meeting of minds
The start of 2022 has been a busy yet exciting few months for the events industry, resulting in some of the highest show numbers we’ve seen since before the pandemic. We went into this year with an uncertain landscape of the future of our industry but with a...
by Reech Agency | Jun 6, 2022 | Community, Cook + Associates, Project, Work
Cook + Associates are honoured to have partnered with our long-term client Textron Aviation earlier this week to support the delivery of their Textron Aviation Airlift at the Special Olympics USA Games 2022. Occurring every 4 years, the games offer athletes from...
by Reech Agency | Apr 20, 2022 | Cook + Associates, Guides, Insightful Blogs
There is no education like adversity[1]- certainly true when we reflect back on the past couple of years. Virtual events provided a lifeline as a rapid fix to an impossibly difficult set of circumstances. The technology developed at an almost unimaginable pace to give...
by Reech Agency | Mar 31, 2022 | Cook + Associates, Insightful Blogs
Social media has transformed the way we communicate, becoming one of the most powerful marketing tools of the 21st century. Its ability to put businesses in the spotlight and secure global recognition practically overnight has revolutionised how we promote brands,...
by Reech Agency | Mar 28, 2022 | Cook + Associates, Insightful Blogs
Spring is here, the clocks have gone forward and it’s great to be looking ahead to a full calendar of events. We’ve had a positive start to the year, and things continue to look optimistic. We are so happy at finally seeing event levels return to the numbers of...