by Anna Bray | Oct 19, 2023 | Insightful Blogs
If you haven’t seen it on social media this past month, the Las Vegas strip has gained a new addition to its legacy with a ground-breaking immersive experience venue known as ‘The Sphere’. The new music and entertainment arena opened its doors at the end of September...
by Anna Bray | Sep 20, 2023 | Technology
Pushing the Immersive Experience – where are VR and AR taking us? As a brand experience agency, our expertise lies in challenging perceptions and introducing new visions. As such, AR and VR have become essential tools in our event armory over the last 8 years,...
by Anna Bray | May 31, 2023 | Cook + Associates, Work
With Paris Air Show just around the corner and an exciting summer season ahead of us, we’re looking back on some of the highlights from our Spring agenda. At the top of our list is our amazing new immersive experience for Qatar Airways (QA), named the “Gateway to the...
by Anna Bray | May 17, 2023 | Cook + Associates, Insightful Blogs
Marketing Manager, Anna Bray explores the evolution of the ‘experience economy’ and how designing for this evolution is shaping a new event world. The digitisation and social consciousness of the 21st century have elicited a change in customer behaviour. In 2014,...
by Ben Pace | Dec 21, 2022 | Community, Cook + Associates
2022 bought events back with a bang. We entered this year with some promise of growth in show numbers compared to 2021, but we never expected to deliver 114 projects, across 60 shows, in 6 continents across the globe. Along the way, we recruited new team members,...