by Ben Pace | Apr 20, 2022 | Cook + Associates, Guides, Insightful Blogs
There is no education like adversity[1]- certainly true when we reflect back on the past couple of years. Virtual events provided a lifeline as a rapid fix to an impossibly difficult set of circumstances. The technology developed at an almost unimaginable pace to give...
by Ben Pace | Mar 31, 2022 | Cook + Associates, Insightful Blogs
Social media has transformed the way we communicate, becoming one of the most powerful marketing tools of the 21st century. Its ability to put businesses in the spotlight and secure global recognition practically overnight has revolutionised how we promote brands,...
by Ben Pace | Mar 28, 2022 | Cook + Associates, Insightful Blogs
Spring is here, the clocks have gone forward and it’s great to be looking ahead to a full calendar of events. We’ve had a positive start to the year, and things continue to look optimistic. We are so happy at finally seeing event levels return to the numbers of...
by Ben Pace | Feb 10, 2022 | Community, Cook + Associates
New ideas are the lifeblood of our industry, relying on the future talent pool to drive innovation, provide inspiration and energise ideas. Young professionals are at the centre of the evolving digital era, bringing an essential fresh perspective. At Cook +...
by Ben Pace | Jan 31, 2022 | Guides, Insightful Blogs
A company’s brand is its identity, a marketing practice that actively shapes the way a brand is perceived by its audiences. Branding manages the collective effect and lasting impression from all that is seen, heard or experienced by customers. Over the last century,...