Experiential Advances: AR vs VR

Pushing the Immersive Experience – where are VR and AR taking us? As a brand experience agency, our expertise lies in challenging perceptions and introducing new visions. As such, AR and VR have become essential tools in our event armory over the last 8 years,...

A Helping Hand

For the past 25 years, Cook + Associates has been supporting a very special charity – ‘Our Aim Appeals’. The charity focuses on supporting children and families with life-threatening and life-limiting medical conditions, providing funding for...

Spring Spectacular: A Season Recap

With Paris Air Show just around the corner and an exciting summer season ahead of us, we’re looking back on some of the highlights from our Spring agenda. At the top of our list is our amazing new immersive experience for Qatar Airways (QA), named the “Gateway to the...

2022 Year in Review

2022 bought events back with a bang. We entered this year with some promise of growth in show numbers compared to 2021, but we never expected to deliver 114 projects, across 60 shows, in 6 continents across the globe. Along the way, we recruited new team members,...