by Ben Pace | Mar 31, 2022 | Cook + Associates, Insightful Blogs
Social media has transformed the way we communicate, becoming one of the most powerful marketing tools of the 21st century. Its ability to put businesses in the spotlight and secure global recognition practically overnight has revolutionised how we promote brands,...
by Ben Pace | Mar 28, 2022 | Cook + Associates, Insightful Blogs
Spring is here, the clocks have gone forward and it’s great to be looking ahead to a full calendar of events. We’ve had a positive start to the year, and things continue to look optimistic. We are so happy at finally seeing event levels return to the numbers of...
by Ben Pace | Jan 31, 2022 | Guides, Insightful Blogs
A company’s brand is its identity, a marketing practice that actively shapes the way a brand is perceived by its audiences. Branding manages the collective effect and lasting impression from all that is seen, heard or experienced by customers. Over the last century,...
by Ben Pace | Jan 17, 2022 | Community, Insightful Blogs, Meeting of minds
The uncertain landscape of the world over the past 2 years has created a catalyst for a new era of events. So, as we move our way into the new year, we explored predictions and trends we expect to see over the next 12 months. There is a growing appetite to get back to...
by Ben Pace | Dec 2, 2021 | Insightful Blogs
The term influencer can be traced back to the early 1900s originating with fictional characters in books and even to the likes of the monarchy. Influencer Marketing isn’t a new trend, celebrity endorsements have been utilised in advertisements and partnerships since...
by Ben Pace | Sep 21, 2021 | Guides, Insightful Blogs
Technology was the event industry’s weapon against Covid-19, giving us the means to connect and interact on novel platforms that bridged the gap between physical and virtual worlds. As the world embarks on a return to the physical events, the burning question is...